First-principles revenue growth for B2B SaaS.
analyze, prioritize, and implement your growth opportunities.
marketing strategy for B2B Saas companies
Most B2B teams have more pipeline available than their plan is going after. The buyers with urgency are out there. The job is finding them and putting the budget where they pay attention.
"We have more marketing budget. Where should we put it?"
Your dashboards can't answer that, and the people running the ads shouldn't be the ones grading them. You need a second set of eyes.
I'll find where your next dollar of pipeline comes from, put the budget there, and prove the result in revenue.
“Simon is the real deal. He’s come in and quickly turned our paid strategy around! We’re seeing a big lift directly from his efforts. 11/10 would recommend Simon as your partner in paid strategy and execution.”
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"Simon was attuned to the needs of Mysa's growth marketing efforts, as he was always looking for new channels, audiences, and opportunities. Simon not only provided invaluable insight into the team's marketing efforts, but he also regularly contributed ideas to the company's overall strategic direction."
Amy Fisher, formerly Mysa
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"Simon is the real deal. He's come in and quickly turned our paid strategy around! We're seeing a big lift directly from his efforts. 11/10 would recommend Simon as your partner in paid strategy and execution."
Bridget Poetker, Loop & Tie
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"I appreciated his willingness to collaborate, test, pivot, and optimize. I never had any questions about how our ads were doing, as he always kept a clear line of communication. I can't recommend working with Simon enough – if I could, I'd hire him again!"
Erin Fry, Loop & Tie
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"I have no idea how our sales would have fared if it weren't for Simon's masterful marketing skills. The lead pool never went dry, he kept them coming to us in flocks."
Kiersten Hackett, Talkatoo
How we work together
Revenue Audit
A full read of your paid spend, matched to your CRM rather than platform numbers. You walk away with:
Where your pipeline comes from, and where the next dollar should go
Attribution you can trust to make the next call
A ranked reallocation plan, each move with the evidence and expected impact
The plan is yours to keep, whether or not we keep working together.
REVENUE REVIEW
A standing session, monthly or every two weeks, where the budget decisions get made with your decision-maker in the room. Every review opens with what we changed last time and whether it worked. I’m accountable for the pipeline number.
Who it’s for
A good fit: B2B SaaS marketing teams spending $30K+ a month on marketing who need that spend to prove itself in pipeline.
Not a fit: teams looking for someone to just run ads, or programs with no CRM or pipeline data to work from.
Why Work With ME?
I leverage my experience to remove your biggest pain point: pipeline.
My experience with marketing tech stacks, ad platforms, and various team structures allows us to quickly get you to your revenue goals.
Get started by booking a 30-minute strategy call below.
“Simon brings a wealth of experience, knowledge and solid technical tools to the table, with strong specialization across a range of marketing frameworks and channels (ABM, outbound, paid search, SEO, content, etc). Simon is a pleasure to work with and an asset for any company wanting to sustainably grow.”